Infusionsoft is built to help small businesses with their marketing, sales and daily processes.
An automated marketing solution allow you to capture leads 24/7 and nurture those leads until they are read to buy. With the campaign builder you can streamline the way you market by automating your lead generation and follow up.
You can also customize your follow up based on your prospects behavior and interests. Bottom line, marketing automation allows you to be more effective and save time.