Hey there! First of all, I have to apologize…
This is going to be a REALLY long post because I want to take the time to reflect and share my story of how I started Your Marketing Coach if that’s ok with you?
I want to share how I started with a $20 Staples coupon, no cash, no website, and no business cards. Yet, despite what I didn’t have – I used what I did have, and billed over $11,000 my first month!
Here’s how the story goes…
It was October 2012, and the income from my (previous) business was only $600 for the month! I was “broke, busted, and disgusted” as I like to say :)
I would have loved to blame the economy…
Or the fact that I was living in a new state where I knew only 1 person…
But truthfully, I had lost my passion for the business I was in and it took me over 3 years to admit it. It was clear, it wasn’t working (and neither was I).
I need a change…but what?
I had prayed…
…for God to give me an answer and give me clarity as to what I should be doing with my life and how I was suppose to support my family.
I was COMPLETELY broken and lost, and I was a little (a lot) pissed off!
I sat down with 3 blank pieces of paper in front of me and through my tears I wrote a title at the top of each page.
1. What are my God given abilities and talents?
2. What am I good at? What do I love to do?
3. What kind of life do I want?
And I wrote…
My conclusion was:
I love being involved in anything creative
God has blessed me with the ability to make something out of nothing (bootstrap)
I wanted a life of freedom, flexibility and control
I want to make a difference in the world (corny I know…but, true)
As I wrote, I began to feel a fire ignite in me. I have something to offer. I am not useless. I am not a victim of circumstance. I am in control…and I need to TAKE control!
I looked at my daughter as she played with a new camera she had just gotten (for a class she was taking in college). I said, “grab your camera, we are starting a photography business!”.
She laughed and said, “Mom, you can’t start a photography business – you don’t know how to use the camera”. “I don’t have to – you do”, I said.
We called the business “Street Shots Photography”. The intention was that we were going to walk the streets and take shots of kids and families in parks playing.
I thought it was a great idea. When I looked at all the pictures of my kids over the years, by favorites were those candid shots that were taken randomly with our basic camera.
As we planned our first “shooting” we came to the conclusion that it might not be well received if we are “stalking” kids in the park without parents permission :) So, we quickly scrapped that idea and I came up with another.
I decided that I’d head over to an apartment complex that was just down the street from our house and ask the manager if she’d be willing to let us come in and set up a “photo studio” in her front lobby and give away a Free 8×10 portrait to every family who signed up. (Keep in mind, our only equipment was a cheap camera…not a “photo studio”!). Our “studio” was to consist of re-arranging their furniture in their lobby and bringing props from our house!
The manager was thrilled (and shocked) that we were being so generous with our free offer! She booked us for the week before Thanksgiving.
As I headed back out to my car I realized that I didn’t have the money to waste on gas driving to another apartment building, so I headed back inside and asked if they owned other properties that might be interested in the same offer.
She booked us every Friday, Saturday, and Sunday for 6 weeks! I was thrilled!!!
You’d be rolling on the floor laughing if you could have seen us during those 6 weeks. Here’s the point….(because, there is a point…and this part of the story is critical to how I started Your Marketing Coach). During that 6 weeks we grossed over $10,000 and netted over $8,800 from the sales of our (less than professional) pictures!
I realized two things:
First, this “quick win” gave me my confidence back that I am capable and confident that I can create success when I get my mind off the problem and onto a SOLUTION!
Second, I realized that I am NOT cut out to be a photographer!!! LOL :)
So…back to the drawing board I went, to think of another business idea.
I realized during this process that I am really great at marketing. Heck, I should be, considering my formal education is in Marketing! That’s when I made the decision to start Your Marketing Coach. In the beginning, I was just going to start doing a little bit of coaching “on the side” while I maintained my other business at the same time.
My plan of action was to get myself in front of a couple of groups to share a marketing strategy I had used in my own business in the past and had success with. I lined up 2 events and had the opportunity to speak to roughly 40 people total. At the end of my talk, I mentioned that I was going to be offering some marketing services to a handful of small business owners and if they were interested that I would start with a free 30 minute session. Almost everyone signed up for the free session! At the end of my first 30 days I had acquired 27 new coaching clients and I was off and running with my new business!
My “part-time” gig went full-time in 30 days!
I was so excited…it was a dream come true. I was able to help small business owners succeed in marketing and be the encourager they needed to remind them that what they do matters…and that they needed to succeed. Their families, communities, and the world counted on them. Their success matters!
When I started, I didn’t have a plan. I didn’t have a website. I didn’t have business cards! Think about it – a marketer without the essential marketing tools! It’s crazy to think about it now…but, back then my back was against the wall – and I came out swinging!
It’s amazing how clear you get when you focus on the SOLUTION rather than the PROBLEM!
My first month as a Marketing Coach I invoiced $11,000 and haven’t looked back since. Today, I empower small business owners to take back their business and life by teaching them marketing strategies to create sustainable revenue and growth in their business. I like to think of myself as The BOOTSTRAP Marketing Coach for entrepreneurs. I have a knack for taking the skills, talents, abilities, and resources that entrepreneurs have at their immediate disposal, and helping them leverage them to grow their business. It’s what I’ve always done and have built my successful businesses with over the years.
Thomas A. Edison said it best in his quote, “Opportunity is missed by most because it is dressed in overalls and looks like work”.
We live in a world of abundance that is ours to EARN. There are more opportunities today than ever before to win in business. Yet, many entrepreneurs still struggle.
Many of them jump from one marketing strategy to another hoping that the next one will “be the key to success” in taking their business to the next level.
Brian Tracy sums up the key to taking your business to the next level in one of my favorite quotes from him …
“A genius without a road map will get lost in any country – but an average person with a road map will find their way to any destination.”
To build a successful six figure (or next six figure) business you must be clear:
- Clear on YOUR GROWTH GOALS…
- Clear on our PROFIT PLAN…
- Clear on your IMPACT MESSAGE…
- Clear on what drives your BUSINESS GROWTH…
- Clear on your MARKETING AND SALES FUNNEL…
- And, clear on how to be CONSISTENT IN IMPLEMENTATION…
Once you are clear, then you can create your “road map”.
I am hosting a Marketing Breakthrough Blueprint (LIVE) Event Workshop, January 22, 2016 to help entrepreneurs create an actionable GROWTH PLAN tailored to their business.
As I mentioned…a breakthrough in your business begins with clarity.
The power of success lies in how fast you can implement the RIGHT information into your daily marketing and sales activities. Don’t let another year go by where you run your business simply off “hope”. Attend this workshop and create a action plan for growth.
I hope to see you there!