Here we are, Q1 of a brand new year. I know you are seeing the “motivational hupla” everywhere you turn. I’m not being negative…I’m being realistic. 92% of people who set New Year’s Resolutions simply will NOT achieve them. It’s not because they don’t want to – it’s that they have a false sense of what it takes to do it.
So, I am writing this blog to you – the small business owner, who is looking to grow your business this year as Your Marketing Coach. By this point (Monday, January 5, 2015), you should have at least written down your goals for this year (if you haven’t I’d start there – then come back and read the rest of this post). Writing your goals is the first step but certainly not the last (although it’s amazing to me at how many small business owners stop there).
Say it with me, “not this year!” (oh yea, and mean it).
Just because you write down a goal does not mean that your fairy Godmother is going to swing by and sprinkle some success on your business goals. If you want things to change – some things need to change (I say this with love of course :).
So, what needs to change?
- You MUST write down what you want – this is up to you.
- You must have a strategy to get it – this is what I am going to share with you.
- You must implement the strategy – this is up to you as well.
I know you’ve heard this before….but I am actually going to tell you what the strategy is.
Let’s get real for a minute. I don’t need to speak with you to know that your goal is to grow your sales (which produces more income). If I’m right, keep reading.
Sssooooooooooooo…if you want to grow your sales you need: new sales and upsells (to existing customers).
How do you grow new sales? Get more leads.
How do you grow your upsells? Delight the “crap” out of your customers so that they trust you and buy again as well as refer you.
How do you do that? Lifecycle Marketing. Here’s an over view of Lifecycle Marketing:
- Create Awareness
- Capture New Leads
- Nurture Those Leads
- Converts Those Leads into Sales
- Delights The “Crap” Out of New Customers
- Ask for Referrals (or an Online Review) from Customers
As you can see the Lifecycle Marketing Process is broken up into six steps. Each step in the process needs to have it’s own executable strategy for the process to produce the desired outcome.
So, I have an offer for you. I have created a FREE Membership Training Program where I walk you through each step in the Lifecycle Marketing process to teach you how to: create awareness, capture leads, nurture your leads, convert them into a sale, ideas for delighting, and asking for referrals or an online review. The training program also includes a workbook that you use to create a strategy specific to your business.
If you are interested in learning how to Launch Your Lifecycle Marketing Strategy CLICK HERE to sign up and get instant access.
What you do matters to your family, your customers and your community. Give your small business the best chances of success by creating and implementing a strategy that works – and produces results! I wish you all the best in 2015!!! See you on the inside :)