How I Started Your Marketing Coach

Hey there! First of all, I have to apologize…

This is going to be a REALLY long post because I want to take the time to reflect and share my story of how I started Your Marketing Coach if that’s ok with you?

I want to share how I started with a $20 Staples coupon, no cash, no website, and no business cards. Yet, despite what I didn’t have – I used what I did have, and billed over $11,000 my first month!

Here’s how the story goes…

It was October 2012, and the income from my (previous) business was only $600 for the month! I was “broke, busted, and disgusted” as I like to say :)

I would have loved to blame the economy…
Or the fact that I was living in a new state where I knew only 1 person…

But truthfully, I had lost my passion for the business I was in and it took me over 3 years to admit it. It was clear, it wasn’t working (and neither was I).

I need a change…but what?

I had prayed…
I pleaded…
I begged…

…for God to give me an answer and give me clarity as to what I should be doing with my life and how I was suppose to support my family.

I was COMPLETELY broken and lost, and I was a little (a lot) pissed off!

I sat down with 3 blank pieces of paper in front of me and through my tears I wrote a title at the top of each page.

1. What are my God given abilities and talents?
2. What am I good at? What do I love to do?
3. What kind of life do I want?

And I wrote…

My conclusion was:

I love being involved in anything creative
God has blessed me with the ability to make something out of nothing (bootstrap)
I wanted a life of freedom, flexibility and control
I want to make a difference in the world (corny I know…but, true)

As I wrote, I began to feel a fire ignite in me. I have something to offer. I am not useless. I am not a victim of circumstance. I am in control…and I need to TAKE control!

I looked at my daughter as she played with a new camera she had just gotten (for a class she was taking in college). I said, “grab your camera, we are starting a photography business!”.

She laughed and said, “Mom, you can’t start a photography business – you don’t know how to use the camera”. “I don’t have to – you do”, I said.

We called the business “Street Shots Photography”. The intention was that we were going to walk the streets and take shots of kids and families in parks playing.

I thought it was a great idea. When I looked at all the pictures of my kids over the years, by favorites were those candid shots that were taken randomly with our basic camera.

As we planned our first “shooting” we came to the conclusion that it might not be well received if we are “stalking” kids in the park without parents permission :) So, we quickly scrapped that idea and I came up with another.

I decided that I’d head over to an apartment complex that was just down the street from our house and ask the manager if she’d be willing to let us come in and set up a “photo studio” in her front lobby and give away a Free 8×10 portrait to every family who signed up. (Keep in mind, our only equipment was a cheap camera…not a “photo studio”!). Our “studio” was to consist of re-arranging their furniture in their lobby and bringing props from our house!

The manager was thrilled (and shocked) that we were being so generous with our free offer! She booked us for the week before Thanksgiving.

As I headed back out to my car I realized that I didn’t have the money to waste on gas driving to another apartment building, so I headed back inside and asked if they owned other properties that might be interested in the same offer.

She booked us every Friday, Saturday, and Sunday for 6 weeks! I was thrilled!!!

You’d be rolling on the floor laughing if you could have seen us during those 6 weeks. Here’s the point….(because, there is a point…and this part of the story is critical to how I started Your Marketing Coach). During that 6 weeks we grossed over $10,000 and netted over $8,800 from the sales of our (less than professional) pictures!

More importantly…

I realized two things:

First, this “quick win” gave me my confidence back that I am capable and confident that I can create success when I get my mind off the problem and onto a SOLUTION!

Second, I realized that I am NOT cut out to be a photographer!!! LOL :)

So…back to the drawing board I went, to think of another business idea.

I realized during this process that I am really great at marketing. Heck, I should be, considering my formal education is in Marketing! That’s when I made the decision to start Your Marketing Coach. In the beginning, I was just going to start doing a little bit of coaching “on the side” while I maintained my other business at the same time.

My plan of action was to get myself in front of a couple of groups to share a marketing strategy I had used in my own business in the past and had success with. I lined up 2 events and had the opportunity to speak to roughly 40 people total. At the end of my talk, I mentioned that I was going to be offering some marketing services to a handful of small business owners and if they were interested that I would start with a free 30 minute session. Almost everyone signed up for the free session! At the end of my first 30 days I had acquired 27 new coaching clients and I was off and running with my new business!

My “part-time” gig went full-time in 30 days!

I was so excited…it was a dream come true. I was able to help small business owners succeed in marketing and be the encourager they needed to remind them that what they do matters…and that they needed to succeed. Their families, communities, and the world counted on them. Their success matters!

When I started, I didn’t have a plan. I didn’t have a website. I didn’t have business cards! Think about it – a marketer without the essential marketing tools! It’s crazy to think about it now…but, back then my back was against the wall – and I came out swinging!

It’s amazing how clear you get when you focus on the SOLUTION rather than the PROBLEM!

My first month as a Marketing Coach I invoiced $11,000 and haven’t looked back since. Today, I empower small business owners to take back their business and life by teaching them marketing strategies to create sustainable revenue and growth in their business. I like to think of myself as The BOOTSTRAP Marketing Coach for entrepreneurs. I have a knack for taking the skills, talents, abilities, and resources that entrepreneurs have at their immediate disposal, and helping them leverage them to grow their business. It’s what I’ve always done and have built my successful businesses with over the years.

Thomas A. Edison said it best in his quote, “Opportunity is missed by most because it is dressed in overalls and looks like work”.

We live in a world of abundance that is ours to EARN. There are more opportunities today than ever before to win in business. Yet, many entrepreneurs still struggle.

Many of them jump from one marketing strategy to another hoping that the next one will “be the key to success” in taking their business to the next level.

Brian Tracy sums up the key to taking your business to the next level in one of my favorite quotes from him …

“A genius without a road map will get lost in any country – but an average person with a road map will find their way to any destination.”

To build a successful six figure (or next six figure) business you must be clear:

  • Clear on YOUR GROWTH GOALS…
  • Clear on our PROFIT PLAN…
  • Clear on your IMPACT MESSAGE…
  • Clear on what drives your BUSINESS GROWTH…
  • Clear on your MARKETING AND SALES FUNNEL…
  • And, clear on how to be CONSISTENT IN IMPLEMENTATION…

Once you are clear, then you can create your “road map”.

I am hosting a Marketing Breakthrough Blueprint (LIVE) Event Workshop, January 22, 2016 to help entrepreneurs create an actionable GROWTH PLAN tailored to their business.

As I mentioned…a breakthrough in your business begins with clarity.

CLICK HERE to learn more about this LIVE EVENT.

The power of success lies in how fast you can implement the RIGHT information into your daily marketing and sales activities. Don’t let another year go by where you run your business simply off “hope”. Attend this workshop and create a action plan for growth.

I hope to see you there!

 

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Small Business Superhero – Kenny Chapman

250x250_kennyKenny Chapman is the perfect example of a Small Business Superhero serving the home service industry as The Blue Collar Success Group with passion, commitment, and 100% focus of customer service.

I met Kenny and his team just a few months ago and had the privileged to work side-by-side with them on a recent product launch that they had tremendous success in launching; producing over $30,000 in annual revenue in just 5 days!

This is clearly a guy who knows how to win in business!

I chose Kenny as this months featured Small Business Superhero not only because of his success in business but also because of his relentless commitment to serving his community, audience, and industry.

Kenny has owned several other businesses over the years but started The Blue Collar Success Group because he was seeking a business where he could get paid for his performance rather than his time….a statement that likely resonates with many Small Business Owners.

I asked Kenny in our interview together what he would attribute his success to in building the businesses he’s built. His response, “it’s two fold; first is clarity and second is execution”. He further explains that, “you can have a vision and mission statement as well as a business plan but without massive action (execution) nothing happens.”

“If you work for yourself and don’t have tremendous self accountability to want to improve and get to the next level, then you are bound into the sea of mediocrity” (Kenny). “Most people settle for less than they deserve” (Kenny).

The key to winning in business and being successful is having clarity and massive action, both of which tie perfectly into this month’s issue of intelligent MARKETER in setting goals, developing a plan, and executing a strategy.

Kenny’s recommendation to LAUNCH into 2015….”raise the bar”. “Don’t accept being average.” “Utilize the tools that you have available, don’t just look for the next best thing.” “Get clarity as to what you want in 2015 and then back it up with the activity that it takes to make it happen.” (Kenny).

Well said, Kenny Chapman :)

I know Kenny and his team have huge goals for 2015 and they are currently working on a plan and strategy to execute and LAUNCH into 2015. How confident are you in achieving your goals for 2015? Do you have your goals set?

Listen to the entire interview with Kenny below. Learn from the man who has done it, is doing it, and stretching himself to do it better everyday.

 

Thanks Kenny (and the team of The Blue Collar Success Group). What you do matters and makes a difference in the lives of others.

If you’d like to learn more about Kenny and how he serves the home service industry check out his website or head over to his Facebook page.

 

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The Barn Antiques and Specialty Shops

Interview with The Barn Antiques and Specialty Shops owner Catherine Haigh

Catherine HaighThe Barn Antiques and Specialty Shops is located in the heart of downtown Castle Rock, Colorado. Catherine Haigh is the owner and is a perfect example of a Small Business Superhero that has taken on the responsibility of being the cornerstone of her community.

Today, there is no shortage of antique shops in most every community across the United States. But in 1997, antiques shops were not as common as you see today. Catherine had reached a point in her life that her children were getting older and she decided that it was time for her to find a passion in her life outside of being a mother and wife. Catherine had always loved antiques, and since Ebay was very new, she wound a perfect relationship with selling antiques online.

A short time later, Catherine decided to open her first antique shop in an industrial area. While that was exciting, it wasn’t exactly what Catherine was looking for, so she continued her search for a better location. In May 1998, Catherine opened a 12,000 sq foot Barn that she named The Barn Antiques and Specialty Shops.

You might be thinking, “What qualifies Catherine as a Small Business Superhero?” Up to this point her story resembles the start of many Small Business Owners. There are thre things that stuck out to me when I met Catherine that uniquely define her as a superhero:

  1. Her commitment and passion to her community. Listen to the recording of the interview I had with Catherine and you will immediately hear her passion and commitment to being the pulse of Castle Rock’s community.
  2. Her willingness to stretch herself. Catherine possesses a “super-hero-like” power to face her fears and ignore her trepidation towards doing something she’s never done before. Catherine shares her go-for-it attitude she had when she was first introduced to social media marketing.
  3. Lastly, her dedication to providing a magical experience to those who visit The Barn. As I mentioned, there is no shortage of antique shops today but Catherine has separated The Barn from the rest by creating a memorable shopping experience. People from all over the world travel to be part of the magical experience Catherine and the shops at The Barn take pride in creating and providing.

Catherine attributes much of the expansion and growth of The Barn to her small (but powerful) Social Media efforts. While she may not have had an elaborate social media strategy or plan, Catherine has done a great job just sharing bits and pieces of the magic that hundreds of shoppers experience each day. The fans of The Barn then share and help spread the magic with people all over the world.

So, if you are ever passing through the little town of Castle Rock, CO be sure to stop by and experience the magic for yourself. For more information about The Barn Antiques and Specialty Shops go to www.thebarncastlerock.com or become a fan on Facebook https://www.facebook.com/TheBarnAntiquesAndSpecialtyShops.

To listen to the full interview with Catherine Haigh LISTEN BELOW