10 Most Common Mistakes Businesses Make When Designing Their Website

You’ve got roughly 8 seconds to capture the attention of your visitors or they are off visiting the next site. So what do your visitors want to see in those few precious seconds? THE CLARITY TEST It’s simple. They want to see: What do you do? How will they benefit if they become a customer?…

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Stop Wasting Time on Leads that Aren’t Ready to Buy: Use Lead Scoring to Focus on your Hottest Leads

Lead Scoring is used by businesses to rank prospects using a scale that applies value to a lead based off a predetermined set of criteria that makes them a good candidate for conversion. Whether you are a small business with a sales team or a solopreneur that wears all the hats in your business lead…

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How I Started Your Marketing Coach

Hey there! First of all, I have to apologize… This is going to be a REALLY long post because I want to take the time to reflect and share my story of how I started Your Marketing Coach if that’s ok with you? I want to share how I started with a $20 Staples coupon,…

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Is Email Marketing Dead?

Email is the primary way most people communicate in the business world. Yet many small business marketers still second guess whether email marketing is still an effective marketing strategy. ABSOLUTELY – it is! Don’t just trust me though, check out these stats: 91% of consumers use email at least once a day (ExactTarget). 7% of US…

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Why Starbucks Rocks at Relationship Marketing

Anyone who knows me knows I love coffee…more specifically – Starbucks coffee. I will confidently admit that I am a coffee snob. Just when I thought Starbucks couldn’t get any better…they BLEW me away again today – with their marketing this time. So, I drive up to my “favorite” Starbucks (literally 1 hour ago) just to grab…

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Why Reputation Marketing Should Be A Top Marketing Priority

64% of small businesses* claim word-of-mouth and customer referrals as their most effective marketing strategy for growing their business. While word-of-mouth and customer referrals will always play an important role in the overall marketing plan there is an even bigger marketing strategy that many small business are overlooking when it comes to growing their business…

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