10 Most Common Mistakes Businesses Make When Designing Their Website

You’ve got roughly 8 seconds to capture the attention of your visitors or they are off visiting the next site. So what do your visitors want to see in those few precious seconds? THE CLARITY TEST It’s simple. They want to see: What do you do? How will they benefit if they become a customer?…

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Stop Wasting Time on Leads that Aren’t Ready to Buy: Use Lead Scoring to Focus on your Hottest Leads

Lead Scoring is used by businesses to rank prospects using a scale that applies value to a lead based off a predetermined set of criteria that makes them a good candidate for conversion. Whether you are a small business with a sales team or a solopreneur that wears all the hats in your business lead…

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#2: How to Create a Lead Generation Machine to Consistently Attract Customers

Listen to the Bootstrap Marketing Podcast – EPISODE #2   I’ve been in sales and marketing for a long time. More importantly, I’ve been a Small Business Owner since the day I graduated from high school! (Let’s not try and guess how long that’s been :) I can’t tell you how many times I’ve heard…

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Benchmark Your Sales and Marketing Performance

Where do sales really come from? It is your website, tradeshows, social media, or good ole’ fashioned referrals? Implisit analyzed the pipelines of hundreds of companies to discover the channels that deliver the highest sales conversion rate. READ THIS entire article before you jump down to the stats in the infographic Implisit created and start changing your…

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Difference Between Marketing and Sales

Marketing and sales are not the same.   While both require a connection and relationship for a successful outcome the approach, process and relationship with the target audience are completely different. Do you know the difference?   Marketing is “the strategic and tactical process of PROMOTING a brand for the purpose of attracting fans, capturing…

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