I have some really exciting news! Facebook just announced a new feature that can help Small Business Marketers drive more traffic from your Facebook Page to your website – Call-to-Action Buttons! Woot, woot!
Before you head over to Facebook please note…this feature isn’t available to everyone just yet. Facebook is saying that they plan to roll out the feature over the next few weeks in the U.S. and we will see it available worldwide starting early 2015. So, if you you don’t see it on your Page just yet – don’t worry it’s coming.
Dollar Shave Club is already using the call-to-action button to help boost their customer acquisition efforts. This is exciting for all Small Businesses that struggle to get their Facebook fans over to their website.
HOW WILL IT WORK?
Page admins will be able to choose one CTA (call-to-action) from seven pre-made options:
- Sign Up
- Shop Now
- Contact Us
- Book Now
- Use App
- Watch Video
- Play Game
You will be able to link the button to any destination (I would suggest a landing page so that you can capture leads not just send traffic to your site…but that’s just me :) I will be hosting a FREE Webinar on this subject as we head into 2015. If you’d like to be notified of upcoming Free Webinars CLICK HERE.
LEAD GENERATION TOOL
There are three key strategies you’ll want to consider as you use this feature to grow your Small Business:
- Design your Facebook cover photo effectively so that you can draw attention to the CTA Button
- Create a unique offer on your cover photo so that you are enticing Fans to click on the CTA Button
- Create a Landing Page that you link to the CTA button to so that you can capture leads
I hope that you can see how this feature can help you grow your business if you implement an effective strategy. Can I get another woot, woot :) I’m excited…I hope you are too.
Keep checking your Facebook Page so you can take advantage of this feature as soon as it becomes available to you. And sign up to be notified of my Free Upcoming Webinars; I’ll be sharing some ideas, tips, and strategies on how you can maximize this feature.