Just Announced – Facebook Call-to-Action Buttons for Pages

I have some really exciting news! Facebook just announced a new feature that can help Small Business Marketers drive more traffic from your Facebook Page to your website – Call-to-Action Buttons! Woot, woot!

Before you head over to Facebook please note…this feature isn’t available to everyone just yet. Facebook is saying that they plan to roll out the feature over the next few weeks in the U.S. and we will see it available worldwide starting early 2015. So, if you you don’t see it on your Page just yet – don’t worry it’s coming.

Dollar Shave Club is already using the call-to-action button to help boost their customer acquisition efforts. This is exciting for all Small Businesses that struggle to get their Facebook fans over to their website.

dollar shave

 

HOW WILL IT WORK?

Page admins will be able to choose one CTA (call-to-action) from seven pre-made options:

  • Sign Up
  • Shop Now
  • Contact Us
  • Book Now
  • Use App
  • Watch Video
  • Play Game

You will be able to link the button to any destination (I would suggest a landing page so that you can capture leads not just send traffic to your site…but that’s just me :) I will be hosting a FREE Webinar on this subject as we head into 2015. If you’d like to be notified of upcoming Free Webinars CLICK HERE.

LEAD GENERATION TOOL

There are three key strategies you’ll want to consider as you use this feature to grow your Small Business:

  1. Design your Facebook cover photo effectively so that you can draw attention to the CTA Button
  2. Create a unique offer on your cover photo so that you are enticing Fans to click on the CTA Button
  3. Create a Landing Page that you link to the CTA button to so that you can capture leads

I hope that you can see how this feature can help you grow your business if you implement an effective strategy. Can I get another woot, woot :) I’m excited…I hope you are too.

Keep checking your Facebook Page so you can take advantage of this feature as soon as it becomes available to you. And sign up to be notified of my Free Upcoming Webinars; I’ll be sharing some ideas, tips, and strategies on how you can maximize this feature.

 

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Marketing Lesson from Elf on the Shelf

Marketing lesson from multi-million dollar franchise Elf on the Shelf.

Elf on the Shelf launched in 2005 as a Christmas tradition that snowballed from a simple poem to a multi-million dollar franchise with over 149% year-over-year growth (Fortune).

THE STORY

Carol Aebersold wrote the story with her daughter Chanda Bell as a tale of a scout elf who reports children’s behavior to Santa each night and then flies back to their homes in the morning often finding a new place to sit and observe children’s behavior.

Carol, Chanda, and Christa Pitts (Chanda’s twin sister) joined forces and self published five thousand $30 box sets of Elf on the Shelf seven years ago after receiving countless rejections from publishers. One publisher even responded that “Elf on the Shelf is destined for the damaged goods bin”. There were no investors to fund the production just the recent sale of Pitts’ home and a newly opened credit card. As hard work would have it, the three hard working women sold every unit of Elf of the Shelf that year.

Elf on the Shelf started in two small local markets where the three founders attended local community holiday festivals to sell the product. Then their success story began to unroll. By the end of 2005, eighteen storefronts carried the toy. In 2007 the paparazzo snapped a picture of Jennifer Garner carrying the Christmas toy and the market went wild. Soon following, the Today’s Show ran the story again with Elf on the Shelf in the background and the floodgates opened.

MARKETING LESSON

Elf on the Shelf is not just a toy or a tradition – it’s a story, a community, relate-able, fun and engaging.

“If we were going to be successful, we had to get people to embrace the brand” (Christina Pitts).

When most people think of a brand they think of corporate branding: a logo, tagline, and voice that communicates with their target audience. The challenge with corporate branding (especially as a Small Business Marketer) is that audiences are less tolerant of push marketing tactics on social media. Gone are the days of B2B and B2C; as Bryan Kramer says, “we are now marketing Human to Human #H2H“. 

Humans have a story, are fun, relate-able, and engaging.

The marketing strategy of Elf on a Shelf is one that brings human life, personality, and relationships to the Elf (the company even suggests that you name your Elf and register him on their website).

So what do you do if you don’t have a toy Elf (or a duck in the example of Aflac) to become the voice / personal brand of your small business?

The key is aligning your company brand alongside personal branding to become more “human”. Being “human” is more than a strategy it’s a culture – a belief system. Being “human” requires:

  • Authenticity
  • Vulnerability
  • Transparency
  • Emotion
  • Humbleness
  • Social
  • Interactive
  • Responsive

When you look at this list of “human” qualities how does your business compare? Are you sharing relate-able stories, being vulnerable, showing emotion, or interacting with your audience or are you only pushing out advertising messages (and inadvertently pushing your audience away)?

I challenge you to embrace personal branding in your marketing in 2015. You will see just how powerful being relate-able, fun, and engaging can be in helping you grow your online communities, build your marketing list, and sell more. Be fun – have fun – and connect more and watch your business soar (hey, that rhymed!).

Oh yea, I almost forgot…here’s a couple pictures of what Ralph (our elf) has been up to this year :) What’s your elf been up to?

elf_snow_angel

Elf_marshmallow

 
 
 
 

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Get the best “bang for your marketing buck” in 2015 – Local Small Business Marketing

Finger GunLocal Small Business Marketing

As a small business marketing coach I am often asked, “what should I focus on to get the biggest bang for my buck when it comes to marketing my business”?

While that is quite the loaded question I will say that as we head into 2015 there are four main marketing trends that local small business can no longer ignore if they want to be found online and be effective in their marketing. Those trends are local listings, mobile, video, and text marketing.

There are a ton of statistics to illustrate these trends, let me start off by sharing a few that should make you think twice about your current marketing strategies and focus:

THE IMPORTANCE OF LOCAL LISTINGS

  • Google’s search engine accounts for 74% of all local business searches (MDGadvertising).

MOBILE NEWS LOCAL BUSINESSES CAN’T IGNORE

  • The most important information that mobile searchers want to see about a local business on maps are their hours of operation (56%), special offers and coupons (37%), ratings and reviews (33%), products and services (26%), and the businesses’ website URL (24%) (comScore Report).
  • “Nearly 80 percent of local searches on mobile devices turned into purchases,” according to the comScore report, with about 76% of those purchases happening on the same day the user performed their local search (comScore Report).

VIDEO – THE PROVEN SOLUTION TO CONVERSIONS

  • Video in email marketing has been shown to increase click-through rates by over 96% (Implix).
  • Visitors who view product videos are 85% more likely to buy than visitors who do not (internet Retailer).
  • Using video on landing pages can increase conversion by 80% (eyeviewdigital.com).

AN UNTAPPED RESOURCE – TEXT MARKETING

  • Text messages are usually read within 5 seconds of receipt! (The 60 Second Marketer)
  • SMS coupons are 10 times more likely to be redeemed than print or email coupons (The 60 Second Marketer).
  • 70% of people say they would actually like to receive offers on their mobile phones! (The 60 Second Marketer)

What does this translate into for the local small business marketer?

It is essential that local small businesses do a website audit this year to ensure that their site is mobile ready. Knowing that video produces substantial increase in purchasing probability should tell us that if we really want the best bang for our buck we should incorporate video marketing in our strategy for 2015. Local listings have been important for local small businesses to be found for some time now but I still see many businesses that are ignoring this valuable part of the SEO strategy…make 2015 the year you focus on implementing directory listings in your SEO planning. Lastly, text marketing is a resource that has been untapped for businesses as a whole. If you are looking for a way to maximize your marketing dollars – text marketing is the way to do it…after all, your customers are ASKING for you to offer it!

Here’s to a successful launch into 2015.

 

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Useful Marketing (i.e. YOUtility)

Useful Marketing (i.e. YOUtility) the Best Marketing Strategy Today!

Hey there! The concept of YOUtility was has been around (and effective) for a long time but within the last few years Jay Baer, (author of the book YOUtility) perfectly explains why taking the approach to being useful in marketing is the BEST approach to marketing your business in today’s competitive environment.

I have personally experienced the success of taking this approach in marketing my business. I believe that the concept of taking a “useful” strategy in marketing is the best approach for small businesses to compete with.

In this webinar I share with you:

  • What is “Useful Marketing” (i.e. YOUtulity)
  • Why is it important
  • States you must know
  • Examples of businesses using this strategy and having success
  • And an 8 Step Formula you can apply to become useful too!

RESOURCES shared in this video are:

I hope that you too will adopt this strategy, philosophy, and belief system to marketing your small business and see the success that many businesses are seeing as a result. Here’s to GIVING first and being USEFUL!

I’d love to hear your thoughts! Share your comments below.