10 Most Common Mistakes Businesses Make When Designing Their Website

You’ve got roughly 8 seconds to capture the attention of your visitors or they are off visiting the next site. So what do your visitors want to see in those few precious seconds? THE CLARITY TEST It’s simple. They want to see: What do you do? How will they benefit if they become a customer?…

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#2: How to Create a Lead Generation Machine to Consistently Attract Customers

Listen to the Bootstrap Marketing Podcast – EPISODE #2   I’ve been in sales and marketing for a long time. More importantly, I’ve been a Small Business Owner since the day I graduated from high school! (Let’s not try and guess how long that’s been :) I can’t tell you how many times I’ve heard…

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How I Started Your Marketing Coach

Hey there! First of all, I have to apologize… This is going to be a REALLY long post because I want to take the time to reflect and share my story of how I started Your Marketing Coach if that’s ok with you? I want to share how I started with a $20 Staples coupon,…

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Is Email Marketing Dead?

Email is the primary way most people communicate in the business world. Yet many small business marketers still second guess whether email marketing is still an effective marketing strategy. ABSOLUTELY – it is! Don’t just trust me though, check out these stats: 91% of consumers use email at least once a day (ExactTarget). 7% of US…

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Why Reputation Marketing Should Be A Top Marketing Priority

64% of small businesses* claim word-of-mouth and customer referrals as their most effective marketing strategy for growing their business. While word-of-mouth and customer referrals will always play an important role in the overall marketing plan there is an even bigger marketing strategy that many small business are overlooking when it comes to growing their business…

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Create Your Small Business Marketing Strategy

Here we are, Q1 of a brand new year. I know you are seeing the “motivational hupla” everywhere you turn. I’m not being negative…I’m being realistic. 92% of people who set New Year’s Resolutions simply will NOT achieve them. It’s not because they don’t want to – it’s that they have a false sense of what it…

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