Is Email Marketing Dead?

Email is the primary way most people communicate in the business world. Yet many small business marketers still second guess whether email marketing is still an effective marketing strategy.

ABSOLUTELY – it is!

Don’t just trust me though, check out these stats:

  • 91% of consumers use email at least once a day (ExactTarget).
  • 7% of US internet users say that email is the preferred method of communicating with businesses (eMarketer).
  • US consumers interact with about 11 brands through email on a daily basis (EmailStatCenter.com)

These stats will get you fired up:

  • Email is almost 40 times better at acquiring new customers than Facebook and Twitter (McKinsey & Company).
  • For every $1 spent on email marketing, the average return is $44.25 (emailexpert).
  • When marketed through email, consumers spend 138% more than people who don’t receive email offers (Convince and Convert).
  • 44% if consumers made at least one purchase last year based on a promotional email they received (Convince and Convert).

Interesting stat to consider:

  • 48% of emails are opened on a mobile device (Litmus).

So, what does this mean? Simple – if you do not have an email marketing strategy for your business you are missing out on growth.

I know it’s work. I also know it’s not easy.

It is my goal to use this month’s issue of intelligent MARKETER to provide you with The Ultimate Guide to Email Marketing where we will cover:

  • What is email marketing?
  • Understand the Value of Your List
  • List Building Strategies
  • Selecting an Email Provider
  • Email Marketing Mistakes to Avoid

CLICK HERE to view the entire issue of intelligent MARKETER.

Or, click the button below to subscribe to intelligent MARKETER and receive each issue directly to your inbox each month.

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Benchmark Your Sales and Marketing Performance

Where do sales really come from? It is your website, tradeshows, social media, or good ole’ fashioned referrals?

Implisit analyzed the pipelines of hundreds of companies to discover the channels that deliver the highest sales conversion rate.

READ THIS entire article before you jump down to the stats in the infographic Implisit created and start changing your thoughts, ideas, and strategies for your marketing.

It is extremely important to keep in mind that MARKETING is about building relationships and trust. SALES is the exchange of money for products or services.

Why is this important?

What marketing activity that captures the lead may not be the same activity that is effective in actually converting the lead into a sale. EXAMPLE: If you look in the middle of the infographic below it states; “Webinars convert to opportunities, but don’t close”. Webinars are a fantastic tool to use to capture a lead (showing 17.8% conversion average) but only has 2.5% sales conversion.

So what does this mean?

While webinars are a great TOFU (top-of-funnel) lead generation tool it is not the most effective tool in closing sales. BTW, webinars are also a great MOFU (middle-of-funnel) tool that can help nurture leads.

My point…

While this graphic is stuffed with great information, please do not misinterpret what you are reading. Marketing and sales are two activities that work together to achieve a desired outcome…they are two different processes…and should be treated as such.

Unfortunately, many small business marketers lump these two activities together as if they are the same thing – and they are not. Because they lump the two together they lack the results they were expecting and become frustrated. Without this fundamental understanding of the difference between marketing and sales one could easily misinterpret the information in this infographic (below).

So, with that being said…let’s take a look at the numbers.

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Use this information to benchmark your results against these companies. How are you stacking up? I find that many small business marketers struggle with the first step in capturing leads the most. If you struggle with building your prospect list I have a program that might interest you!

It’s my List Builder Program. A step-by-step program where I will teach you how to create and build a lead generating machine to help you grow your prospect list WHILE making instant sales at the same time! You can learn more about my List Builder Program HERE.

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How Social Media Influences Purchasing Decisions [INFOGRAPHIC]

Believe it or not, I still get asked all the time; “is social media marketing worth my time?”. That question is typically followed up with; “because I have been posting on Facebook, Twitter, and Google Plus for some time now and have not received any return on my investment”.

Please hear me LOUD and clear….if you are not having success with converting fans to clients it is not the platform!!!

Here is an infographic that illustrates exactly how social media influences purchasing decisions of your potential prospects online:

How Social Media Influences Purchase Decisions – Statistics And Trends

Infographic by- Invesp

In summary, 4 in 10 social media users have purchased an item online or in-store after sharing it on Twitter, Facebook, or Pinterest. 80 percent say they’d be more likely to purchase if they saw a positive review on a company’s Facebook page according to a G/O Study

Social media plays a vital role in purchasing behavior but a business cannot simply post on Facebook, Twitter, and Google Plus expecting instant results. In order to have success converting fans to leads to sales you must have a strategy. The strategy must consist of:

  1. Attracting Fans
  2. Capturing Leads
  3. Nurturing those Leads
  4. And converting them into sales (when the timing is right)

Stick with me as I share how to attract more fans, teach you lead capturing strategies, show you how to nurture your leads to make converting them into a customer easier. Thanks for reading!

Misty – Your Marketing Coach :)

Source: Infographic by– Invesp