Stop Wasting Time on Leads that Aren’t Ready to Buy: Use Lead Scoring to Focus on your Hottest Leads

Lead Scoring is used by businesses to rank prospects using a scale that applies value to a lead based off a predetermined set of criteria that makes them a good candidate for conversion. Whether you are a small business with a sales team or a solopreneur that wears all the hats in your business lead…

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A Beginner’s Guide to Marketing Automation

Have you ever had one of those days where you wish you could clone yourself? You wish you had 3 more people just like you that could help you with all the tasks you have to complete to keep your business running? As a small business owner it is essential that we optimize our time…

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#2: How to Create a Lead Generation Machine to Consistently Attract Customers

Listen to the Bootstrap Marketing Podcast – EPISODE #2   I’ve been in sales and marketing for a long time. More importantly, I’ve been a Small Business Owner since the day I graduated from high school! (Let’s not try and guess how long that’s been :) I can’t tell you how many times I’ve heard…

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5 Step Guide to Creating Your Holiday Marketing Campaign

New Study Reveals that Data Collection increases by 73%  during the holidays! According to Hootsuite 58% of marketers who have been using social media for three years or longer state that social media has helped them boost sales. Savvy marketers would leverage the big holiday push to build a Holiday Lead Generating Machine! And since…

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How To Whitelist Your Marketing Coach

Hey there! Thanks for taking the time to Whitelist me. Really, I mean it! I know this step is a pain in the butt. And I am honored that you are taking that extra few minutes to make sure my emails come through to you. I appreciate that! (Not to pat myself on the back) I do…

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Is Email Marketing Dead?

Email is the primary way most people communicate in the business world. Yet many small business marketers still second guess whether email marketing is still an effective marketing strategy. ABSOLUTELY – it is! Don’t just trust me though, check out these stats: 91% of consumers use email at least once a day (ExactTarget). 7% of US…

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