End of Year and Holiday Hours

The holiday season is upon us! For many of us, this is a time when we spend time with family and friends celebrating Christmas and bringing in the New Year. As the end of 2017 approaches, the Your Marketing Coach Team will also be taking a few days to reflect on 2017 and plan how…

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10 Most Common Mistakes Businesses Make When Designing Their Website

You’ve got roughly 8 seconds to capture the attention of your visitors or they are off visiting the next site. So what do your visitors want to see in those few precious seconds? THE CLARITY TEST It’s simple. They want to see: What do you do? How will they benefit if they become a customer?…

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Stop Wasting Time on Leads that Aren’t Ready to Buy: Use Lead Scoring to Focus on your Hottest Leads

Lead Scoring is used by businesses to rank prospects using a scale that applies value to a lead based off a predetermined set of criteria that makes them a good candidate for conversion. Whether you are a small business with a sales team or a solopreneur that wears all the hats in your business lead…

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A Beginner’s Guide to Marketing Automation

Have you ever had one of those days where you wish you could clone yourself? You wish you had 3 more people just like you that could help you with all the tasks you have to complete to keep your business running? As a small business owner it is essential that we optimize our time…

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#2: How to Create a Lead Generation Machine to Consistently Attract Customers

Listen to the Bootstrap Marketing Podcast – EPISODE #2   I’ve been in sales and marketing for a long time. More importantly, I’ve been a Small Business Owner since the day I graduated from high school! (Let’s not try and guess how long that’s been :) I can’t tell you how many times I’ve heard…

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The Perfect Project Management Tool for Productivity Hackers…Kanbanchi

Finding the perfect project management tool is equivalent to finding a needle in a haystack. I have tried virtually every task management, project management, and collaboration tool out there…ok, so that’s not entirely true (considering there are thousands). But, I have used: Basecamp, Trello, Teamwork, Asana, Clarizen, 17 Hats, Dapulse, ProWorkflow, Process Street, and the…

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