Creating a Content Calendar

What is a content calendar? A content calendar is a resource that marketers use to plan all their content marketing activity. There are many advantages to using a content calendar: It gives you a visual of your marketing activities. It gives you deadlines to complete tasks and create content. It allows you to share your…

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How Social Media Influences Purchasing Decisions [INFOGRAPHIC]

Believe it or not, I still get asked all the time; “is social media marketing worth my time?”. That question is typically followed up with; “because I have been posting on Facebook, Twitter, and Google Plus for some time now and have not received any return on my investment”. Please hear me LOUD and clear….if…

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intelligent MARKETER – October 2014

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The Barn Antiques and Specialty Shops

Interview with The Barn Antiques and Specialty Shops owner Catherine Haigh The Barn Antiques and Specialty Shops is located in the heart of downtown Castle Rock, Colorado. Catherine Haigh is the owner and is a perfect example of a Small Business Superhero that has taken on the responsibility of being the cornerstone of her community. Today,…

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Using Vine to Market Your Small Business

Using Vine to Market Your Small Business Video has emerged as one of the most effective mediums to connect with consumers as you communicate your marketing message. Forbes wrote and article in 2013 on why online video is vital to your content marketing objectives, highlighting the response rate of video over other formats. Head on over…

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Useful Marketing (i.e. YOUtility)

Useful Marketing (i.e. YOUtility) the Best Marketing Strategy Today! Hey there! The concept of YOUtility was has been around (and effective) for a long time but within the last few years Jay Baer, (author of the book YOUtility) perfectly explains why taking the approach to being useful in marketing is the BEST approach to marketing your business…

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