Holiday Marketing Strategies for Small Business

A few weeks ago I had the opportunity to speak to a group of small business owners that are part of the Fuji Film Business Builders group to talk about the “Do’s and Don’t of Facebook and Pinterest Holiday Marketing Strategies for Small Business”. In this recorded presentation I provided information on: The difference between push…

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intelligent MARKETER – November 2014

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Creating a Content Calendar

What is a content calendar? A content calendar is a resource that marketers use to plan all their content marketing activity. There are many advantages to using a content calendar: It gives you a visual of your marketing activities. It gives you deadlines to complete tasks and create content. It allows you to share your…

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How Social Media Influences Purchasing Decisions [INFOGRAPHIC]

Believe it or not, I still get asked all the time; “is social media marketing worth my time?”. That question is typically followed up with; “because I have been posting on Facebook, Twitter, and Google Plus for some time now and have not received any return on my investment”. Please hear me LOUD and clear….if…

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intelligent MARKETER – October 2014

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The Barn Antiques and Specialty Shops

Interview with The Barn Antiques and Specialty Shops owner Catherine Haigh The Barn Antiques and Specialty Shops is located in the heart of downtown Castle Rock, Colorado. Catherine Haigh is the owner and is a perfect example of a Small Business Superhero that has taken on the responsibility of being the cornerstone of her community. Today,…

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