Benchmark Your Sales and Marketing Performance

Where do sales really come from? It is your website, tradeshows, social media, or good ole’ fashioned referrals? Implisit analyzed the pipelines of hundreds of companies to discover the channels that deliver the highest sales conversion rate. READ THIS entire article before you jump down to the stats in the infographic Implisit created and start changing your…

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Just Announced – Facebook Call-to-Action Buttons for Pages

I have some really exciting news! Facebook just announced a new feature that can help Small Business Marketers drive more traffic from your Facebook Page to your website – Call-to-Action Buttons! Woot, woot! Before you head over to Facebook please note…this feature isn’t available to everyone just yet. Facebook is saying that they plan to…

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Marketing Lesson from Elf on the Shelf

Marketing lesson from multi-million dollar franchise Elf on the Shelf. Elf on the Shelf launched in 2005 as a Christmas tradition that snowballed from a simple poem to a multi-million dollar franchise with over 149% year-over-year growth (Fortune). THE STORY Carol Aebersold wrote the story with her daughter Chanda Bell as a tale of a…

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Get the best “bang for your marketing buck” in 2015 – Local Small Business Marketing

Local Small Business Marketing As a small business marketing coach I am often asked, “what should I focus on to get the biggest bang for my buck when it comes to marketing my business”? While that is quite the loaded question I will say that as we head into 2015 there are four main marketing…

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intelligent MARKETER – December 2014

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Small Business Superhero – Kenny Chapman

Kenny Chapman is the perfect example of a Small Business Superhero serving the home service industry as The Blue Collar Success Group with passion, commitment, and 100% focus of customer service. I met Kenny and his team just a few months ago and had the privileged to work side-by-side with them on a recent product…

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