Marketing Lesson from Elf on the Shelf

Marketing lesson from multi-million dollar franchise Elf on the Shelf. Elf on the Shelf launched in 2005 as a Christmas tradition that snowballed from a simple poem to a multi-million dollar franchise with over 149% year-over-year growth (Fortune). THE STORY Carol Aebersold wrote the story with her daughter Chanda Bell as a tale of a…

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Get the best “bang for your marketing buck” in 2015 – Local Small Business Marketing

Local Small Business Marketing As a small business marketing coach I am often asked, “what should I focus on to get the biggest bang for my buck when it comes to marketing my business”? While that is quite the loaded question I will say that as we head into 2015 there are four main marketing…

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intelligent MARKETER – December 2014

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Small Business Superhero – Kenny Chapman

Kenny Chapman is the perfect example of a Small Business Superhero serving the home service industry as The Blue Collar Success Group with passion, commitment, and 100% focus of customer service. I met Kenny and his team just a few months ago and had the privileged to work side-by-side with them on a recent product…

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Holiday Marketing Strategies for Small Business

A few weeks ago I had the opportunity to speak to a group of small business owners that are part of the Fuji Film Business Builders group to talk about the “Do’s and Don’t of Facebook and Pinterest Holiday Marketing Strategies for Small Business”. In this recorded presentation I provided information on: The difference between push…

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intelligent MARKETER – November 2014

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