Why Starbucks Rocks at Relationship Marketing

Anyone who knows me knows I love coffee…more specifically – Starbucks coffee. I will confidently admit that I am a coffee snob. Just when I thought Starbucks couldn’t get any better…they BLEW me away again today – with their marketing this time. So, I drive up to my “favorite” Starbucks (literally 1 hour ago) just to grab…

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Why Reputation Marketing Should Be A Top Marketing Priority

64% of small businesses* claim word-of-mouth and customer referrals as their most effective marketing strategy for growing their business. While word-of-mouth and customer referrals will always play an important role in the overall marketing plan there is an even bigger marketing strategy that many small business are overlooking when it comes to growing their business…

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Survey Results – How Entrepreneurs Spend Their Time and Money

How do Entrepreneurs spend their time and money when it comes to marketing their Small Business? Here are the results of Infusionsoft’s 2015 Small Business Survey identifying the number one challenge for Small Business Owners, how much is spent on marketing and activities Small Business Owners like most (and least). Number One Challenge for Small…

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Create Your Small Business Marketing Strategy

Here we are, Q1 of a brand new year. I know you are seeing the “motivational hupla” everywhere you turn. I’m not being negative…I’m being realistic. 92% of people who set New Year’s Resolutions simply will NOT achieve them. It’s not because they don’t want to – it’s that they have a false sense of what it…

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Benchmark Your Sales and Marketing Performance

Where do sales really come from? It is your website, tradeshows, social media, or good ole’ fashioned referrals? Implisit analyzed the pipelines of hundreds of companies to discover the channels that deliver the highest sales conversion rate. READ THIS entire article before you jump down to the stats in the infographic Implisit created and start changing your…

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Just Announced – Facebook Call-to-Action Buttons for Pages

I have some really exciting news! Facebook just announced a new feature that can help Small Business Marketers drive more traffic from your Facebook Page to your website – Call-to-Action Buttons! Woot, woot! Before you head over to Facebook please note…this feature isn’t available to everyone just yet. Facebook is saying that they plan to…

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