How To Whitelist Your Marketing Coach

Hey there! Thanks for taking the time to Whitelist me. Really, I mean it! I know this step is a pain in the butt. And I am honored that you are taking that extra few minutes to make sure my emails come through to you. I appreciate that! (Not to pat myself on the back) I do…

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Is Email Marketing Dead?

Email is the primary way most people communicate in the business world. Yet many small business marketers still second guess whether email marketing is still an effective marketing strategy. ABSOLUTELY – it is! Don’t just trust me though, check out these stats: 91% of consumers use email at least once a day (ExactTarget). 7% of US…

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Why Starbucks Rocks at Relationship Marketing

Anyone who knows me knows I love coffee…more specifically – Starbucks coffee. I will confidently admit that I am a coffee snob. Just when I thought Starbucks couldn’t get any better…they BLEW me away again today – with their marketing this time. So, I drive up to my “favorite” Starbucks (literally 1 hour ago) just to grab…

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Why Reputation Marketing Should Be A Top Marketing Priority

64% of small businesses* claim word-of-mouth and customer referrals as their most effective marketing strategy for growing their business. While word-of-mouth and customer referrals will always play an important role in the overall marketing plan there is an even bigger marketing strategy that many small business are overlooking when it comes to growing their business…

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Survey Results – How Entrepreneurs Spend Their Time and Money

How do Entrepreneurs spend their time and money when it comes to marketing their Small Business? Here are the results of Infusionsoft’s 2015 Small Business Survey identifying the number one challenge for Small Business Owners, how much is spent on marketing and activities Small Business Owners like most (and least). Number One Challenge for Small…

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Create Your Small Business Marketing Strategy

Here we are, Q1 of a brand new year. I know you are seeing the “motivational hupla” everywhere you turn. I’m not being negative…I’m being realistic. 92% of people who set New Year’s Resolutions simply will NOT achieve them. It’s not because they don’t want to – it’s that they have a false sense of what it…

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