A Beginner’s Guide to Marketing Automation

Have you ever had one of those days where you wish you could clone yourself?

You wish you had 3 more people just like you that could help you with all the tasks you have to complete to keep your business running?

As a small business owner it is essential that we optimize our time when running our business.

What if you could “hire someone” to help you with:

  •  Marketing
  • Sales
  • Daily Routine Tasks

What if you could “hire” that “person” for less than $300 a month!? And they would be willing to work 24 hours a day | 7 days a week….and never take a vacation!

Have I got your attention yet?

Marketing Automation

It’s not very probable that you could hire a real person that would be willing to deliver all that for less than $300 a month, but you can leveraging the power of Marketing Automation to do all those things!

Marketing Automation refers to software that can allows you to automate your sales and marketing activities. The software is designed to help you execute your sales and marketing activities in a streamlined, effective, and efficient way.

What does that mean for you as a small business owner | marketer?

Implementing marketing automation in your business will help you:

  • Capture leads 24 hours a day | 7 days a week
  • Follow up with 100% of the leads that you capture
  • Deliver more value to your customers and prospects
  • Save time and help your team (or yourself) become more efficient
  • Plus, so much more!

If you think about it, the ultimate goal for your marketing activities is to generate revenue. The challenge for most small business owners is that we have limited time, money, and resources to commit to sales and marketing.

Marketing Automation allows you to do more with less effort (once it’s set up of course).

Here’s a few examples of how you can make your Marketing Automation Software work for you.

Managing Leads

As a Small Business Owner, your most valuable asset is your marketing database (or email list). Your database is only as powerful as you make it though.

Most businesses spend a tremendous amount of time trying to capture leads. However, research shows that 50% of leads aren’t ready to buy right away.

So, what do you do with those leads in the meantime?

Marketing Automation provides you the opportunity to follow up and nurture those leads (automatically) until they are ready.

Spend Time With The Hottest Leads

If you’re like many small business owners, you have leads, but you’re having trouble making sure you’re spending your time and resources on the ones most ready to buy. Nothing is more frustrating than wasting energy on cold leads while the hot ones buy from someone else!

Lead scoring is a feature of Marketing Automation and Customer Relationship Management (CRM) software that allows you to have a more complete view of how your customers are interacting with you and determine who you should be spending your valuable time on.

Intelligent Behavioral Marketing

Intelligent Behavioral Marketing is a series of automated actions that can trigger to occur based on a person’s behavior or actions.

Imagine how much more effective your messages would be if you were able to track the actions of each lead that gets on your list and then being able to follow up with your leads based on those actions.

I would dare to say that if done effectively it could (and should) help you close more deals!

Do Better Marketing

Bottom line – Marketing Automation allows you to become a better marketer.

With the power of Marketing Automation on your side you are able to build stronger relationships with prospects and customers which will result in better conversions.

Are you interested in learning more about how you can leverage Marketing Automation in your business?

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About The Author

Misty

I’m on a mission to help small businesses succeed. For years, big companies have dominated the marketing arena because they had more money and resources. But now the playing field is level and small business owners can compete...I coach Small Business Owners on Marketing to help them succeed.

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