New Study Reveals that Data Collection increases by 73% during the holidays! According to Hootsuite 58% of marketers who have been using social media for three years or longer state that social media has helped them boost sales.
Savvy marketers would leverage the big holiday push to build a Holiday Lead Generating Machine! And since I know you are one of those “savvy marketers” I’ve put together a complete guide that will help you grow your email list and launch you into 2016.
STEP 1: Set Your Goal
No, really…the first step in launching your holiday marketing campaign is to set your goal. How many leads would you like to capture in the next 30 days?
STEP 2: Decide on Your Offer / Giveaway
Your offer is the “ethical bribe” that you give away in exchange for a prospects name and email.
STEP 3: Develop Your Promotion Plan
Your promotional plan is the method you use to spread the word (or gain awareness) about your offer / giveaway. The success of your Holiday Marketing Campaign will rise (or fall) on how well you promote your offer / giveaway.
Here is a list of the seven powerful strategies that can help you gain exposure to your offer / giveaway quickly:
* Use the power of your social media platforms to gain awareness by posting a link to your campaign.
* Step up your exposure by running Facebook, Twitter, Instagram, Pinterest or Linkedin ads to advertise your campaign.
* Install a website header notification bar like HelloBar on your website.
* Use Convert Flow to create a Pop Up on your website.
* Add call to action footer images on your blog posts.
* Ad a display ad in the sidebar of your website.
* Send a broadcast to your existing list. While this may not capture NEW leads it can definitely re-engage your existing list.
STEP 4: Create a Super Powered Promotion
There are plenty of campaign building platforms to choose from…but none are as fun as the Scratch Ticket Promo (at least I like to think so :) You can use the scratch ticket promo to capture new leads by giving away some “holiday bucks”, re-engage your existing customers by offering a discount on Cyber Monday, engage your fans on social media by giving away something irresistible for free, or use it as part of your customer nurture funnel and use it to reward loyal customers as part of a loyalty funnel…the possibilities are endless! CLICK HERE to SEE HOW IT WORKS!
STEP 5: Ready for Launch!
Implement your promotion plan to spread the word about your promotional offer! Have fun thinking of all the great ways you can use your Scratch Ticket Promo in your Holiday Marketing Campaign.