Listen to the Bootstrap Marketing Podcast – EPISODE #2
I’ve been in sales and marketing for a long time. More importantly, I’ve been a Small Business Owner since the day I graduated from high school! (Let’s not try and guess how long that’s been :)
I can’t tell you how many times I’ve heard the saying, “the money’s in the list”….you’ve heard it too; right?
Yet, many entrepreneurs and Small Business Owners still don’t prioritize building of their prospect list!!! I must admit, I didn’t either..
I have found that there are just a few reasons why entrepreneurs and Small Business Owners don’t focus on their List Building and Lead Generation:
1. They are off chasing the “low hanging fruit”. Basically, they are reactive in their business (as opposed to being proactive). They wait for someone to call them, their clients to refer them, or (hopefully) get a lead or two from their networking.
2. They’re so busy running the day-to-day operations that they find it difficult to be consistent in building their leads list.
3. They don’t have a system to collecting QUALIFIED leads 24 hours a day / 7 days a week….and they don’t know were to start.
Heck, as I said I’ve even fell trap to the very same excuses!
It wasn’t until I launched a new business venture on March 2, 2016, called Pug Shop Design. Pug Shop Design offers unlimited graphic design service to entrepreneur and agencies at one low flat monthly rate.
My goal isn’t to get off point, the reason why I’m sharing this with you is because I have been able to build a five figure business in just over 60 days – starting from scratch! Plus, Pug Shop Design is on pace to become a million dollar business in the next 12 – 15 months…an unbelievable blessing!
I share this with you because, without a list of qualified prospects, I could have never accomplished this!
Here’s a secret that will BLOW YOUR MIND…we’ve created this tremendous success with a list of roughly 400 people! It’s not about the SIZE of your list as much as it is about the QUALITY of your list. Don’t get me wrong, you want a large list…but most importantly you want a list that wants to hear from you and is engaged.
So, I’ve put together this podcast on, “Why Create a Lead Generation Machine for Your Business”. As you listen you are going to discover:
- Why List Building is Essential to today’s business owner…
- What is List Building exactly…
- The 4 main benefits to building your list…
- Ideas for both Online and Offline strategies to capture leads (and the pros and cons of both)
During the podcast, I mentioned a totally Free Online Training Workshop that I am hosting to walk you through my proven 6 Step Action Plan to Growing Your Email List. CLICK HERE to register for this very valuable free training.
Also, to make this super easy for you, I’ve put together a 15 Minute Lead Generation Campaign [TEMPLATE] that you can download that gives you an inside peek at the 6 Steps. Of course, the Online Training Workshop will dive deeper into the content, provide you examples of what’s working now, and I’m also sharing the SUPER SIMPLE tools I use to create my own Lead Generation Machine.
I hope that you won’t make the same mistakes that so many entrepreneurs and Small Business Owners make as they build their business in delaying their focus of building their list and begin building your own Lead Generation Machine today!