Intelligent marketing doesn't mean you have to know everything there is about marketing.
Actually, there are five key components that need to exist to succeed in marketing a small business. They are...
Your brand is more than a logo and color scheme, it's also a voice and a message that defines your brands promise. Reinforce your identity with consistency.
Your positioning is what makes you stand out from your competition. Positioning is who you are, who you serve, what you stand for, and your promise.
I believe all small business marketers must implement a complete Lifecycle Marketing Strategy approach to succeed in growing their business.
Marketing is relational. Sales is transactional. They are not the same. They each serve a different purpose, but work together in achieving a desired result.
Automating your marketing and sales efforts allows you to save time, be more effective, offer more value, close more sales, and grow faster.
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Intelligent MARKETER is a unique publication designed to offer Small Business Marketers Tips, Tools, and Strategies to help them become more effective in marketing their business.